The challenge
A real estate brokerage was driving traffic to a slow, dated website that buried its listings and contact options. The site took too long to load on mobile, visitors bounced before reaching an agent, and the lead form was an afterthought — so marketing spend leaked away at the last step.
What we did
- Rebuilt the site mobile-first with a fast, lightweight front end.
- Restructured the user journey around clear calls-to-action and easy agent contact.
- Redesigned the lead capture forms and added click-to-call on every page.
- Integrated IDX listing search with a clean, conversion-focused layout.
- Ran CRO testing on headlines, form length, and button placement.
The results
The new site loaded in a fraction of the time, scored 100/100 on PageSpeed, and — most importantly — converted 45% more of the same traffic into agent inquiries. Visitors stayed longer and reached a human faster.
Representative results from a client engagement; figures anonymized for privacy.