The challenge
A growing dental practice was nearly invisible in local search. They ranked below competitors in the Google map pack, their Google Business Profile was incomplete, and new-patient inquiries from organic search had stalled — leaving them dependent on expensive referrals.
What we did
- Rebuilt and fully optimized their Google Business Profile (categories, services, photos, Q&A, hours).
- Created dedicated, genuinely useful service and location pages targeting local buyer-intent keywords.
- Cleaned up inconsistent NAP citations across 40+ directories.
- Launched a simple review-generation workflow so happy patients could leave Google reviews in two taps.
- Added local business schema and fixed core technical/page-speed issues.
The results
Within 90 days the clinic moved into the top three map-pack results for its priority keywords, organic new-patient inquiries more than doubled, and their review profile became the strongest in their area — compounding the ranking gains.
Representative results from a client engagement; figures anonymized for privacy.